OM Digital Solutions is a top provider of digital imaging and audio solutions known for their advanced optics and technology. After separating from Olympus Corp in 2021 and publicly rebranding to OM SYSTEM they continue to bring 85 years of imaging experience to a more agile company, developing world-class products for both professionals and consumers.
We strongly believe that one crucial factor is essential to successfully continue our journey: people. Therefore, we strive to create a worthwhile workplace that provides people with the opportunity to bring in their own creative ideas and help them grow individually and professionally every day.
Senior B2C Manager
OM Digital Solutions is looking for a or a data-driven and results-oriented Senior B2C Manager to lead and expand our OM SYSTEM e-commerce store, Amazon, and other B2C marketplaces. This role will be responsible for developing and executing strategic marketing initiatives, optimizing digital advertising efforts, and managing a team to drive revenue growth.
Are you passionate about digital marketing, e-commerce, and delivering outstanding online customer experiences?
Join us and play a key role in driving the success of our B2C sales channels at OM Digital Solutions!
What you’ll do:
Team Management:
- Lead and manage a team of three marketing professionals.
- Drive B2C sales performance by guiding direct reports toward achieving objectives.
- Maintain effective staffing utilization, assess project needs, and balance workload distribution.
- Coach, mentor, and provide professional development opportunities for the team.
B2C Strategy Development & Implementation:
- Develop and execute comprehensive B2C strategies for the assigned product portfolio.
- Define and implement the optimal marketing mix across digital platforms to reach target audiences.
- Conduct strategic analysis of B2C sales trends and competitive activities.
- Review and adjust strategy execution on a daily basis to optimize performance.
E-Commerce Management:
- Develop and execute e-commerce strategies in collaboration with the Director of Marketing & Product Management.
- Create and manage a monthly and annual online store business plan, including financial forecasting, budgeting, and inventory control.
- Apply business acumen to enhance e-commerce operations and drive sales growth.
- Oversee external vendors to optimize the performance of the e-commerce platform.
- Work with Customer Service and Support teams to ensure an excellent customer experience.
- Evaluate and analyze e-commerce performance on a monthly basis.
Digital Marketing Campaigns:
- Coordinate and deploy digital marketing campaigns across channels such as Google Ads, Bing, Meta, YouTube, LinkedIn, and more to drive online sales.
- Monitor campaign performance and provide actionable insights to improve key performance indicators (KPIs).
- Identify and resolve performance issues in digital campaigns, leveraging data-driven decision-making.
- Align campaign goals with regional business objectives and marketing KPIs.
- Optimize budget allocation to maximize the impact of digital marketing activities.
- Provide detailed performance reporting on all digital marketing initiatives.
- Stay up-to-date on the latest digital marketing trends, tools, and best practices.
Marketplace Management:
- Collaborate with marketplace partners to maximize sales across platforms such as Amazon and other B2C marketplaces.
- Maintain optimal inventory levels at Amazon and other marketplaces to ensure sales opportunities are not missed.
- Oversee daily performance reports and sales analytics.
- Manage and update Amazon brand pages and product catalogs.
- Work with the marketing team to execute marketplace-specific marketing initiatives.
- Manage Amazon advertising and promotional strategies to drive visibility and sales.
What you’ll need:
- Bachelor’s degree or equivalent experience in marketing, e-commerce, or digital marketing.
- 5+ years of experience in B2C marketing, e-commerce, or digital marketing; experience in consumer electronics is a plus.
- Strong interpersonal, public speaking, and written communication skills.
- Strong analytical skills and attention to detail.
- Proficiency in office software (MS Office, etc.).
- Fluent in English; additional languages are a plus.
What we offer:
- A fast paced and dynamic organization & the opportunity to bring in own creative ideas
- Flexible working hours & 100% remote work (excluding travel to events)
- Bonus participation
- 401 (k) plan
- Health care benefits
- Access to LinkedIn Learning
Are you ready to start your journey with us and help shape the future of our brand?
We can’t wait to meet you!
